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© 2012 RunAmok Farm | Copyright © 2001-2012 RunAmok Farm. All Rights Reserved. Disclaimer: Information contained in RunAmok Farm's site, or found in the links provided, is meant for
educational purposes only, and is not to be construed as medical or legal advice. Any recommendations are derived from our personal experiences and from years of study, however the decisions
concerning feeding, vaccinations and regular veterinary care - and how you implement those decisions - are yours and yours alone. Site owners, author, and contributors accept no responsibility for
your decisions.
educational purposes only, and is not to be construed as medical or legal advice. Any recommendations are derived from our personal experiences and from years of study, however the decisions
concerning feeding, vaccinations and regular veterinary care - and how you implement those decisions - are yours and yours alone. Site owners, author, and contributors accept no responsibility for
your decisions.
| :: NuVet Plus Canine & Feline Formulas - Ingredient Listings :: |
ALFALFA
Alfalfa is known as the "King of Plants", and its roots have been used for centuries in many
cultures. The herb belongs to the legume family, closely related to beans and peas. Alfalfa is an
excellent source of vitamins D, E and K, beta-carotene, minerals, fiber, chlorophyll, calcium,
proteins and fats. It is especially rich in the amino acid trypophane. It is considered to be a very
nutritious herb, and is used to increase appetite, alleviate certain allergic reactions and help poor
digestion. It may also reduce the inflammation due to arthritis and rheumatism.
(Canine formula)
ALPHA AMYLASE
A soluble fiber digestant. We believe NuVet Plus™ is the finest pet supplement available, however
it must be able to be digested as efficiently as possible. Alpha Amylase creates the means by which
the ingredients will be absorbed into the body as rapidly as possible without diminishing NuVet
Plus™' powerful antioxidant capabilities.
AMINO ACIDS
Necessary for the synthesis of body proteins and many other tissue constituents. Amino acids aid in
building new muscle, bone and tendon cells; play a vital role in metabolism, stamina, and brain
function; and enable vitamins and minerals to be properly absorbed and assimilated. There are
approximately twenty-eight amino acids that combine in various ways to create hundreds of
different types of proteins. Some amino acids enhance the immune system by stimulating the
antioxidant activity of certain enzymes and can help prevent skin and coat problems. Others
prevent premature aging, tumors, nerve disease and connective tissue disorders.
Pet foods high in protein may or may not contain all the necessary amino acids to maintain proper
health of a pet. This deficiency could cause a host of problems ranging from indigestion, stunted
growth, nervous disorders, or worse. NuVet Plus™, with its specifically blended natural
ingredients, contains all the critical amino acids that must be introduced through the diet for proper
health.
BETA-CAROTENE
The precursor to Vitamin A becomes a powerful free radical scavenger in the body. Vitamin A is
essential in skeletal growth, testicular and ovarian function, embryonic development, and
differentiation of tissues. It is crucial for proper eye function and possible cataract reduction.
Vitamin A is necessary for healthy skin and mucous membranes, the body’s first line of defense
against invading microorganisms and toxins, and promotes the immune response. Beta-Carotene
and Vitamin A destroy carcinogens (cancer-causing agents), guards against heart disease and
stroke, and lowers cholesterol.
BLUE GREEN ALGAE
Blue Green Algae is nature's most basic food. Existing at the beginning of the food chain, it provides
nutrition in its simplest form. Blue Green Algae has a greater amount of protein than any other
whole food. It provides the essential nutrients for the health of the physical body, and the smooth
operation of the brain and nervous system. Blue Green Algae is a very rich chlorophyll source and
has been shown to enhance the health of the entire body, strengthen the immune system, promote
intestinal regularity and the healing of wounds, boosts hemoglobin production and helps purify the
blood. The trace minerals found in blue green algae are Boron, Calcium, Chlorine, Chromium,
Cobalt, Copper, Fluorine, Geranium, Iodine, Iron, Magnesium, Maganese, Molybdenum, Nickel,
Phosphorus, Potassium, Silicon, Sodium, Tin, Titanium, Vanadium, and
Zinc.
BREWER’S YEAST
A balanced, natural source of B-Complex vitamins (also see Chicken Liver). Studies show another
beneficial effect of Brewer’s Yeast supplementation is significant reduction of body fleas on
companion pets.
CAT’S CLAW (UNA DE GATO)
Cat's Claw, also known as Una de Gato, is an ancient herb, found in the rain forest of Peru. This
singular and wild woody vine is known for its amazing healing properties and has been used by
native people for centuries. It cleanses the intestinal track, enhances the action of white blood cells,
and acts as an anti-inflammatory and antioxidant. It is good for intestinal problems and viral
infections. Research in different countries including Germany, Austria, England, and Hungary has
shown that Cat’s Claw can stimulate the immune system and may help in the treatment of diseases
including cancer, AIDS, viral or respiratory infections, allergies, arthritis and rheumatism.
CHICKEN LIVER
We use 100% chicken liver, which is paddle-dried in order to retain the omega fatty acids and
vitamins A, C, and the B-complex vitamin group. Contains minerals including calcium, copper,
phosphorous, and iron. Chicken liver is good for anemia and aids in building healthy red blood cells.
It is known to increase energy, fight liver disorders, and help relieve stress in the body.
COPPER
Aids in the formation of red blood cells, and works with Vitamin C to form elastin, an important
protein that makes up bone, skin and connective tissue. It aids in the healing process and energy
production. This mineral is needed for healthy nerves and joints. A sign of copper deficiency is
osteoporosis.
EVENING PRIMROSE OIL
High in gamma linolenic acid (GLA), an essential polyunsaturated fatty acid that promotes
cardiovascular health. It is known to prevent hardening of the arteries, heart disease and high
blood pressure, and aids in lowering cholesterol. It is helpful in the management of arthritis,
rheumatism, certain skin disorders, and can relieve pain and inflammation. Studies have shown it
can increase the release of sex hormones and thereby improve reproductive health.
IRON
Necessary for hemoglobin and myoglobin (a type of hemoglobin found in muscle tissue). It is
necessary for the oxygenation of red blood cells. Iron helps in protein metabolism and promotes
growth. Iron is also necessary for energy production and a healthy immune system. Iron deficiency
can cause weakness, anemia, digestive disturbances, fragile bones and hair loss.
L METHIONINE
An essential amino acid that is not synthesized by the body and must be obtained from food or
supplements. It is a powerful antioxidant and a good source of sulfur, which neutralizes free
radicals and helps prevent skin, coat and nail problems. It can help to detoxify harmful agents such
as lead and other heavy metals found in airborne pollutants. L Methionine is essential for the
absorption, transportation and bioavailability of selenium and zinc in the body. It also acts as a
liptropic agent to prevent excess fat buildup in the liver, and can help to reduce fatigue. It is useful
in some allergy cases because it reduces histamine release.
Recent studies show L Methionine supplementation may help delay the development of age-
related cataracts. Deficiencies in L Methionine can slow growth and cause low levels of essential
proteins in the blood. Lack of it can result in edema, liver damage, loss of muscle and fat, skin
lesions and weakness. (Canine formula)
MAGNESIUM
Acts as a catalyst in the utilization of carbohydrates, fats, protein, calcium, phosphorus, and
potassium. It is important for energy and healthy maintenance of bones, teeth, arteries, heart and
nerves. Research has shown that magnesium can help prevent cardiovascular disease, osteoporosis,
and certain forms of cancer.
MANGANESE
An enzyme activator that plays an important part in tissue respiration and carbohydrate and fat
metabolism. Necessary for normal skeletal development and to maintain sex-hormone production.
Manganese deficiency can lead to paralysis, convulsions, dizziness, deafness and blindness.
OYSTER SHELL
Extremely rich in calcium, the major constituent in the structural framework of bones. Practically
every cell in the body, notably those in the heart, nerves, and muscles rely on calcium to function
properly. Some experts recommend higher levels of calcium in order to prevent bone loss. The
heart requires calcium to maintain a normal beat. Muscles need it for contraction and relaxation,
and calcium is essential for blood clotting and proper nervous system function.
Over time, if not enough calcium is consumed, the body takes calcium from the bones to keep the
heart and muscles working properly. This process will gradually weaken the bones until they break
easily. (All oyster shell used in our product is farm-raised and tested for lead content.)
PAPAIN
Fundamentally aids in the digestion of protein. Papain’s activity helps to cleanse the tissues and
intestinal walls. The unique ability of Papain to break down protein and convert a portion of it into
Arginine is extremely important because Arginine, in its natural form, has been found to influence
the production of HGH. HGH, produced in the pituitary gland, is directly responsible for DNA and
RNA replication as well as synthesis in liver, muscle, cartilage, and adipose tissues. HGH helps to
increase muscle tone and decrease body fat. Arginine has also been found to inhibit the growth of
breast cancer cells in test tube studies.
PHOSPHORUS
Works with calcium to build bones and teeth. Aids the body in the utilization of vitamins, and
conversion of food to energy. Deficiencies of phosphorus can lead to loss of weight and appetite,
irregular breathing, pyorrhea, fatigue and nervous disorders.
PINE BARK
The proanthocyanidids in Pine Bark have been shown in clinical studies to be 20 times more
effective than Vitamin C and 50 times more effective than Vitamin E as an antioxidant. Pine Bark
helps relieve pain and symptoms of osteoarthritis, arthritis, rheumatism, and rheumatic fever. It
has been shown to reduce histamine production, thereby helping the lining of arteries resist
mutagen attacks which cause cardiovascular disease.
Pine Bark’s remarkable ability to “seek and destroy” free radicals is a tremendous benefit to the
health of our animals. By reducing oxidative damage to cells and vital tissues, what we recognize as
aging (stiff joints, wrinkled skin, degenerative disease problems like arthritis, circulatory disorders,
diabetes, heart disease, etc.) is held to a subdued rate. In addition, unlike virtually all other dietary
antioxidants, proanthocyanidids readily cross the blood-brain barrier to protect vital brain and
nerve tissue from oxidation.
POTASSIUM (CITRATE)
Important for a healthy nervous system and regular heart rhythm. Helps prevent strokes, aids in
proper muscle contraction, and works with sodium to control the body’s water balance. Potassium
is important for chemical reactions within the cells, aids in maintaining stable blood pressure and
proper transmission of eletro-chemical impulses. It also regulates the transfer of nutrients through
cell membranes. Signs of potassium deficiency include abnormally dry skin, weakness, paralysis,
low blood pressure, and irregular heartbeat which can lead to cardiac arrest and death.
SELENIUM
An essential trace mineral whose principal function is to inhibit the oxidation of lipids (fats). It is a
vital antioxidant, especially when combined with Vitamin E. It protects the immune system by
preventing the formation of free radicals. It has also been found to function as a preventative
against the formation of certain types of tumors. Selenium and Vitamin E act synergistically to aid
in the production of antibodies and help maintain a healthy heart and liver. Selenium deficiency has
been linked to cancer and heart disease. It has also been associated with exhaustion, growth
impairment, high cholesterol levels, infections, liver impairment, pancreatic insufficiency, and
sterility.
SHARK CARTILAGE
Contains collagen and glycosaminoglycans. This combination makes shark cartilage a powerful anti-
inflammatory wound-healing agent that is non-toxic and has no known side-effects. It is also an
effective substance against bacteria, virus and fungal infections, which stimulates the cellular and
humoral components of our immune system.
There have been numerous studies demonstrating the ability of shark cartilage to shrink some
cancerous tumors, including those unaffected by standard treatments. In order to grow, a tumor
must establish its own blood vessel network for nourishment. Like all other living things, if the
tumor is denied nourishment, it will die. Studies performed at the Massachussetts Institute for
Technology have shown that shark cartilage contains a protein that impedes the formation of blood
vessels to tumors.
TAURINE
One of the most abundant amino acids in the body. It is found in the central nervous system,
skeletal muscle, and highly concentrated in the brain and heart.
Taurine therapy is used in the treatment of ischemic heart disease. Low Taurine and magnesium
levels have been found after heart attacks. Supplements decrease the tendency to develop
potentially lethal abnormal arrhythmia after heart attacks.
Another role played by Taurine is maintaining the correct composition of bile and solubility of
cholesterol. It helps stabilize cell membranes and seems to have some antioxidant and detoxifying
activity. It also helps the movement of potassium, sodium, calcium and magnesium in and out of
cells, which helps generate nerve impulses. Taurine is necessary for chemical reactions that
produce normal vision. Deficiencies are associated with retinal degeneration and age-related
cataracts.
(Feline formula only; canines produce their own Taurine.)
VITAMIN A
See Beta-Carotene.
VITAMIN B COMPLEX
Necessary for carbohydrate, fat, and protein metabolism. Helps the functioning of the nervous
system; maintains muscle tone in the gastrointestinal tract; maintains the health of skin, coat, eyes,
mouth and liver. Contains folic acid
VITAMIN B1 (THIAMINE)
Essential for normal functioning of the heart, nerves, muscles, skin and digestive system.
Necessary for carbohydrate metabolism.
VITAMIN B2 (RIBOFLAVIN)
Necessary for carbohydrate-fat-protein metabolism, and antibody and red blood cell formation.
Good for healthy eyes, skin, and coat.
VITAMIN B3 (NIACIN)
Promotes growth, proper functioning of the nervous system, maintenance of healthy skin, tongue,
digestive system, and carbohydrate-fat-protein metabolism.
VITAMIN B5 (PANTOTHENIC ACID)
Assists in the release of energy from carbohydrates, fats, and proteins. Aids in the utilization of
some vitamins, stimulates growth, and aids in the formation of antibodies.
VITAMIN B6 (PYRIDOXINE)
Necessary for carbohydrate-fat-protein metabolism, antibody and red blood cell formation, and
aids in digestion. B6 also helps maintain balance of sodium and phosphorus.
VITAMIN B12
Essential for normal formation of red blood cells, carbohydrate-fat-protein metabolism, and good
appetite. B12 maintains fertility, promotes normal growth and development, and prevents nerve
damage by maintaining the fatty sheaths that protect nerve endings.
VITAMIN C (ESTER C™)
A powerful antioxidant that also protects other antioxidants such as Vitamin E. The cells of the
brain and spinal cord, which frequently incur free radical damage, can be protected by significant
amounts of Vitamin C. In addition to its role as an antioxidant, Vitamin C also increases the
synthesis of Interferon, a natural anti-viral substance produced by the body, and stimulates the
activity of certain key immune cells. Vitamin C is a key factor in many immune functions, including
white blood cell function and Interferon levels. Due to its antioxidant properties, it combats the
effects of free radicals while lowering the risk of cataracts and promoting cell growth and tissue
repair.
VITAMIN E
An essential fat-soluble vitamin that includes eight naturally occurring compounds, and each of
these compounds exhibit different biological activities. The most widely accepted biological function
of Vitamin E is related to its antioxidant activities. Vitamin E is the most effective chain breaking
lipid-soluble antioxidant in the biological membrane. It contributes to membrane activity,
protecting critical cellular structures against damage from oxygen free radicals.
Deficiencies in Vitamin E may lead to reproductive failure, nutritional “muscular dystrophy,”
hemolytic anemia, and neurological and immunological abnormalities.
WHEY PROTEIN
The importance of protein in any carnivore’s diet cannot be understated, for it is critical in building
and maintaining muscle mass and other necessary metabolic functions. Protein deficiencies can lead
to retarded skeletal and muscle growth and a weakened immune system, which causes
susceptibility to infections and degenerative diseases. (Feline formula)
ZINC
Zinc is a component of almost one hundred enzymes involved in metabolic processes, most of which
work with the red blood cells to move carbon dioxide from the tissue to the lungs. Zinc, functioning
as an important antioxidant, promotes normal growth and development, aids in wound-healing,
enhances cell division, repair and growth, and maintains normal levels of Vitamin A in the blood. It
also helps to synthesize DNA and RNA. Zinc deficiencies have been linked to prostate hypertrophy,
cancer, slow recovery from head injuries, diabetes, arthritis, and reduced immune system
responses.
Alfalfa is known as the "King of Plants", and its roots have been used for centuries in many
cultures. The herb belongs to the legume family, closely related to beans and peas. Alfalfa is an
excellent source of vitamins D, E and K, beta-carotene, minerals, fiber, chlorophyll, calcium,
proteins and fats. It is especially rich in the amino acid trypophane. It is considered to be a very
nutritious herb, and is used to increase appetite, alleviate certain allergic reactions and help poor
digestion. It may also reduce the inflammation due to arthritis and rheumatism.
(Canine formula)
ALPHA AMYLASE
A soluble fiber digestant. We believe NuVet Plus™ is the finest pet supplement available, however
it must be able to be digested as efficiently as possible. Alpha Amylase creates the means by which
the ingredients will be absorbed into the body as rapidly as possible without diminishing NuVet
Plus™' powerful antioxidant capabilities.
AMINO ACIDS
Necessary for the synthesis of body proteins and many other tissue constituents. Amino acids aid in
building new muscle, bone and tendon cells; play a vital role in metabolism, stamina, and brain
function; and enable vitamins and minerals to be properly absorbed and assimilated. There are
approximately twenty-eight amino acids that combine in various ways to create hundreds of
different types of proteins. Some amino acids enhance the immune system by stimulating the
antioxidant activity of certain enzymes and can help prevent skin and coat problems. Others
prevent premature aging, tumors, nerve disease and connective tissue disorders.
Pet foods high in protein may or may not contain all the necessary amino acids to maintain proper
health of a pet. This deficiency could cause a host of problems ranging from indigestion, stunted
growth, nervous disorders, or worse. NuVet Plus™, with its specifically blended natural
ingredients, contains all the critical amino acids that must be introduced through the diet for proper
health.
BETA-CAROTENE
The precursor to Vitamin A becomes a powerful free radical scavenger in the body. Vitamin A is
essential in skeletal growth, testicular and ovarian function, embryonic development, and
differentiation of tissues. It is crucial for proper eye function and possible cataract reduction.
Vitamin A is necessary for healthy skin and mucous membranes, the body’s first line of defense
against invading microorganisms and toxins, and promotes the immune response. Beta-Carotene
and Vitamin A destroy carcinogens (cancer-causing agents), guards against heart disease and
stroke, and lowers cholesterol.
BLUE GREEN ALGAE
Blue Green Algae is nature's most basic food. Existing at the beginning of the food chain, it provides
nutrition in its simplest form. Blue Green Algae has a greater amount of protein than any other
whole food. It provides the essential nutrients for the health of the physical body, and the smooth
operation of the brain and nervous system. Blue Green Algae is a very rich chlorophyll source and
has been shown to enhance the health of the entire body, strengthen the immune system, promote
intestinal regularity and the healing of wounds, boosts hemoglobin production and helps purify the
blood. The trace minerals found in blue green algae are Boron, Calcium, Chlorine, Chromium,
Cobalt, Copper, Fluorine, Geranium, Iodine, Iron, Magnesium, Maganese, Molybdenum, Nickel,
Phosphorus, Potassium, Silicon, Sodium, Tin, Titanium, Vanadium, and
Zinc.
BREWER’S YEAST
A balanced, natural source of B-Complex vitamins (also see Chicken Liver). Studies show another
beneficial effect of Brewer’s Yeast supplementation is significant reduction of body fleas on
companion pets.
CAT’S CLAW (UNA DE GATO)
Cat's Claw, also known as Una de Gato, is an ancient herb, found in the rain forest of Peru. This
singular and wild woody vine is known for its amazing healing properties and has been used by
native people for centuries. It cleanses the intestinal track, enhances the action of white blood cells,
and acts as an anti-inflammatory and antioxidant. It is good for intestinal problems and viral
infections. Research in different countries including Germany, Austria, England, and Hungary has
shown that Cat’s Claw can stimulate the immune system and may help in the treatment of diseases
including cancer, AIDS, viral or respiratory infections, allergies, arthritis and rheumatism.
CHICKEN LIVER
We use 100% chicken liver, which is paddle-dried in order to retain the omega fatty acids and
vitamins A, C, and the B-complex vitamin group. Contains minerals including calcium, copper,
phosphorous, and iron. Chicken liver is good for anemia and aids in building healthy red blood cells.
It is known to increase energy, fight liver disorders, and help relieve stress in the body.
COPPER
Aids in the formation of red blood cells, and works with Vitamin C to form elastin, an important
protein that makes up bone, skin and connective tissue. It aids in the healing process and energy
production. This mineral is needed for healthy nerves and joints. A sign of copper deficiency is
osteoporosis.
EVENING PRIMROSE OIL
High in gamma linolenic acid (GLA), an essential polyunsaturated fatty acid that promotes
cardiovascular health. It is known to prevent hardening of the arteries, heart disease and high
blood pressure, and aids in lowering cholesterol. It is helpful in the management of arthritis,
rheumatism, certain skin disorders, and can relieve pain and inflammation. Studies have shown it
can increase the release of sex hormones and thereby improve reproductive health.
IRON
Necessary for hemoglobin and myoglobin (a type of hemoglobin found in muscle tissue). It is
necessary for the oxygenation of red blood cells. Iron helps in protein metabolism and promotes
growth. Iron is also necessary for energy production and a healthy immune system. Iron deficiency
can cause weakness, anemia, digestive disturbances, fragile bones and hair loss.
L METHIONINE
An essential amino acid that is not synthesized by the body and must be obtained from food or
supplements. It is a powerful antioxidant and a good source of sulfur, which neutralizes free
radicals and helps prevent skin, coat and nail problems. It can help to detoxify harmful agents such
as lead and other heavy metals found in airborne pollutants. L Methionine is essential for the
absorption, transportation and bioavailability of selenium and zinc in the body. It also acts as a
liptropic agent to prevent excess fat buildup in the liver, and can help to reduce fatigue. It is useful
in some allergy cases because it reduces histamine release.
Recent studies show L Methionine supplementation may help delay the development of age-
related cataracts. Deficiencies in L Methionine can slow growth and cause low levels of essential
proteins in the blood. Lack of it can result in edema, liver damage, loss of muscle and fat, skin
lesions and weakness. (Canine formula)
MAGNESIUM
Acts as a catalyst in the utilization of carbohydrates, fats, protein, calcium, phosphorus, and
potassium. It is important for energy and healthy maintenance of bones, teeth, arteries, heart and
nerves. Research has shown that magnesium can help prevent cardiovascular disease, osteoporosis,
and certain forms of cancer.
MANGANESE
An enzyme activator that plays an important part in tissue respiration and carbohydrate and fat
metabolism. Necessary for normal skeletal development and to maintain sex-hormone production.
Manganese deficiency can lead to paralysis, convulsions, dizziness, deafness and blindness.
OYSTER SHELL
Extremely rich in calcium, the major constituent in the structural framework of bones. Practically
every cell in the body, notably those in the heart, nerves, and muscles rely on calcium to function
properly. Some experts recommend higher levels of calcium in order to prevent bone loss. The
heart requires calcium to maintain a normal beat. Muscles need it for contraction and relaxation,
and calcium is essential for blood clotting and proper nervous system function.
Over time, if not enough calcium is consumed, the body takes calcium from the bones to keep the
heart and muscles working properly. This process will gradually weaken the bones until they break
easily. (All oyster shell used in our product is farm-raised and tested for lead content.)
PAPAIN
Fundamentally aids in the digestion of protein. Papain’s activity helps to cleanse the tissues and
intestinal walls. The unique ability of Papain to break down protein and convert a portion of it into
Arginine is extremely important because Arginine, in its natural form, has been found to influence
the production of HGH. HGH, produced in the pituitary gland, is directly responsible for DNA and
RNA replication as well as synthesis in liver, muscle, cartilage, and adipose tissues. HGH helps to
increase muscle tone and decrease body fat. Arginine has also been found to inhibit the growth of
breast cancer cells in test tube studies.
PHOSPHORUS
Works with calcium to build bones and teeth. Aids the body in the utilization of vitamins, and
conversion of food to energy. Deficiencies of phosphorus can lead to loss of weight and appetite,
irregular breathing, pyorrhea, fatigue and nervous disorders.
PINE BARK
The proanthocyanidids in Pine Bark have been shown in clinical studies to be 20 times more
effective than Vitamin C and 50 times more effective than Vitamin E as an antioxidant. Pine Bark
helps relieve pain and symptoms of osteoarthritis, arthritis, rheumatism, and rheumatic fever. It
has been shown to reduce histamine production, thereby helping the lining of arteries resist
mutagen attacks which cause cardiovascular disease.
Pine Bark’s remarkable ability to “seek and destroy” free radicals is a tremendous benefit to the
health of our animals. By reducing oxidative damage to cells and vital tissues, what we recognize as
aging (stiff joints, wrinkled skin, degenerative disease problems like arthritis, circulatory disorders,
diabetes, heart disease, etc.) is held to a subdued rate. In addition, unlike virtually all other dietary
antioxidants, proanthocyanidids readily cross the blood-brain barrier to protect vital brain and
nerve tissue from oxidation.
POTASSIUM (CITRATE)
Important for a healthy nervous system and regular heart rhythm. Helps prevent strokes, aids in
proper muscle contraction, and works with sodium to control the body’s water balance. Potassium
is important for chemical reactions within the cells, aids in maintaining stable blood pressure and
proper transmission of eletro-chemical impulses. It also regulates the transfer of nutrients through
cell membranes. Signs of potassium deficiency include abnormally dry skin, weakness, paralysis,
low blood pressure, and irregular heartbeat which can lead to cardiac arrest and death.
SELENIUM
An essential trace mineral whose principal function is to inhibit the oxidation of lipids (fats). It is a
vital antioxidant, especially when combined with Vitamin E. It protects the immune system by
preventing the formation of free radicals. It has also been found to function as a preventative
against the formation of certain types of tumors. Selenium and Vitamin E act synergistically to aid
in the production of antibodies and help maintain a healthy heart and liver. Selenium deficiency has
been linked to cancer and heart disease. It has also been associated with exhaustion, growth
impairment, high cholesterol levels, infections, liver impairment, pancreatic insufficiency, and
sterility.
SHARK CARTILAGE
Contains collagen and glycosaminoglycans. This combination makes shark cartilage a powerful anti-
inflammatory wound-healing agent that is non-toxic and has no known side-effects. It is also an
effective substance against bacteria, virus and fungal infections, which stimulates the cellular and
humoral components of our immune system.
There have been numerous studies demonstrating the ability of shark cartilage to shrink some
cancerous tumors, including those unaffected by standard treatments. In order to grow, a tumor
must establish its own blood vessel network for nourishment. Like all other living things, if the
tumor is denied nourishment, it will die. Studies performed at the Massachussetts Institute for
Technology have shown that shark cartilage contains a protein that impedes the formation of blood
vessels to tumors.
TAURINE
One of the most abundant amino acids in the body. It is found in the central nervous system,
skeletal muscle, and highly concentrated in the brain and heart.
Taurine therapy is used in the treatment of ischemic heart disease. Low Taurine and magnesium
levels have been found after heart attacks. Supplements decrease the tendency to develop
potentially lethal abnormal arrhythmia after heart attacks.
Another role played by Taurine is maintaining the correct composition of bile and solubility of
cholesterol. It helps stabilize cell membranes and seems to have some antioxidant and detoxifying
activity. It also helps the movement of potassium, sodium, calcium and magnesium in and out of
cells, which helps generate nerve impulses. Taurine is necessary for chemical reactions that
produce normal vision. Deficiencies are associated with retinal degeneration and age-related
cataracts.
(Feline formula only; canines produce their own Taurine.)
VITAMIN A
See Beta-Carotene.
VITAMIN B COMPLEX
Necessary for carbohydrate, fat, and protein metabolism. Helps the functioning of the nervous
system; maintains muscle tone in the gastrointestinal tract; maintains the health of skin, coat, eyes,
mouth and liver. Contains folic acid
VITAMIN B1 (THIAMINE)
Essential for normal functioning of the heart, nerves, muscles, skin and digestive system.
Necessary for carbohydrate metabolism.
VITAMIN B2 (RIBOFLAVIN)
Necessary for carbohydrate-fat-protein metabolism, and antibody and red blood cell formation.
Good for healthy eyes, skin, and coat.
VITAMIN B3 (NIACIN)
Promotes growth, proper functioning of the nervous system, maintenance of healthy skin, tongue,
digestive system, and carbohydrate-fat-protein metabolism.
VITAMIN B5 (PANTOTHENIC ACID)
Assists in the release of energy from carbohydrates, fats, and proteins. Aids in the utilization of
some vitamins, stimulates growth, and aids in the formation of antibodies.
VITAMIN B6 (PYRIDOXINE)
Necessary for carbohydrate-fat-protein metabolism, antibody and red blood cell formation, and
aids in digestion. B6 also helps maintain balance of sodium and phosphorus.
VITAMIN B12
Essential for normal formation of red blood cells, carbohydrate-fat-protein metabolism, and good
appetite. B12 maintains fertility, promotes normal growth and development, and prevents nerve
damage by maintaining the fatty sheaths that protect nerve endings.
VITAMIN C (ESTER C™)
A powerful antioxidant that also protects other antioxidants such as Vitamin E. The cells of the
brain and spinal cord, which frequently incur free radical damage, can be protected by significant
amounts of Vitamin C. In addition to its role as an antioxidant, Vitamin C also increases the
synthesis of Interferon, a natural anti-viral substance produced by the body, and stimulates the
activity of certain key immune cells. Vitamin C is a key factor in many immune functions, including
white blood cell function and Interferon levels. Due to its antioxidant properties, it combats the
effects of free radicals while lowering the risk of cataracts and promoting cell growth and tissue
repair.
VITAMIN E
An essential fat-soluble vitamin that includes eight naturally occurring compounds, and each of
these compounds exhibit different biological activities. The most widely accepted biological function
of Vitamin E is related to its antioxidant activities. Vitamin E is the most effective chain breaking
lipid-soluble antioxidant in the biological membrane. It contributes to membrane activity,
protecting critical cellular structures against damage from oxygen free radicals.
Deficiencies in Vitamin E may lead to reproductive failure, nutritional “muscular dystrophy,”
hemolytic anemia, and neurological and immunological abnormalities.
WHEY PROTEIN
The importance of protein in any carnivore’s diet cannot be understated, for it is critical in building
and maintaining muscle mass and other necessary metabolic functions. Protein deficiencies can lead
to retarded skeletal and muscle growth and a weakened immune system, which causes
susceptibility to infections and degenerative diseases. (Feline formula)
ZINC
Zinc is a component of almost one hundred enzymes involved in metabolic processes, most of which
work with the red blood cells to move carbon dioxide from the tissue to the lungs. Zinc, functioning
as an important antioxidant, promotes normal growth and development, aids in wound-healing,
enhances cell division, repair and growth, and maintains normal levels of Vitamin A in the blood. It
also helps to synthesize DNA and RNA. Zinc deficiencies have been linked to prostate hypertrophy,
cancer, slow recovery from head injuries, diabetes, arthritis, and reduced immune system
responses.
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